The new Ford Transit Custom makes its global debut at the Birmingham CV Show later this month.
Representing a new generation of Ford one-tonne vehicles, the Transit Custom marks a major step in Ford’s commitment to refresh its entire commercial vehicle line-up by 2014.
The Ford Transit Custom is targeting an expanded share of the segment, aiming to target a broad range of professionals, skilled tradesmen and small businesses.
“The Transit Custom is a completely new kind of one-tonne vehicle from Ford,” said Alonso, director CV marketing, sales and service, Ford of Europe. “This is a stylish, modern van which customers will be proud to have on their driveway, while losing none of the hard-working attitude that they expect from a Transit.
“The launch of this new range marks the start of a far-reaching transformation of Ford’s global commercial vehicle range. With more new models set to be revealed in the coming months, 2012 is destined to be a very exciting year for our commercial vehicle business.”
“Customers want their vehicle to project a modern and professional image, and the new Transit Custom does not disappoint,” explained Paul Campbell, chief designer, Ford of Europe. “We have given the vehicle a stylish, modern appearance which will be appreciated by businesses of all sizes.
“It’s still a Transit, so the superbly practical loadspace is a given, but with its sportier stance and bold rising shoulder line, the Transit Custom makes a powerful new impact.”
The launch of the Transit Custom marks the next step of a complete transformation of Ford’s global Commercial Vehicle range which will see the entire line-up replaced by 2014.
Ford will be presenting larger and higher payload Transits later in 2012. These models will be extensively sold on a global basis, including North America, and will also feature rear-wheel-drive.
Production of the new Transit Custom will start from mid-2012 at Ford’s plant in Kocaeli, Turkey, with market availability later in the year.