Great Wall Steed joins Alliance fleet

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Alliance Asset Management has become the first fleet service provider to add models from Chinese motor manufacturer Great Wall to its vehicle operation.

Great Wall became the first Chinese car brand to launch in the UK earlier this year and now the Cambridgeshire-based fleet services provider has added 10 Steed pick-up vehicles to its mini-lease fleet with a further 10 on order.

Additionally, Alliance Asset Management has formed a strategic partnership with Great Wall which sees it manage the manufacturer’s own mini-lease scheme.

Alliance Asset Management’s Vincent St Claire said: “Chinese motor manufacturers are set to be a coming force in the UK vehicle industry and Great Wall’s Steed delivers tremendous value for our customers.

“Many of our customers, particularly during the winter months, are looking for temporary but versatile vehicles that are also robust. Offering class-leading combined cycle fuel economy of 34 mpg and a competitive 1,050 kgs payload, the Steed also has standard equipment levels that are unmatched by similarly priced pick-ups on sale in the UK.”

Great Wall managing director Paul Hegarty said: “Alliance allows us to showcase the Steed to a whole range of potential new customers. We are an all-new brand in the UK, so early visibility to as wide a public as possible is critical. The Steed is just the beginning for Great Wall in the UK; there will be lots more news in the coming months.” 

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