New Caddy launched

Volkswagen Commercial Vehicles is officially launching the new Caddy panel van and MPV range with a comprehensive advertising campaign using the strapline ‘Brilliant Made Better’. 

"The Caddy is one of our best-selling model ranges in the UK, and we needed to promote all the ways in which the new Caddy is even better than last one, while also demonstrating very clearly that at Volkswagen we always strive for excellence," said David George, head of marketing, Volkswagen Commercial Vehicles.

"We’re also pleased that the launch campaign uses the Volkswagen style of being clear and concise with a simple but humorous twist," he concluded.

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