Virgin takes a novel approach to its liveried vans. In addition to the standard Virgin wraps, the company also liveries a selection of vans to look like well-known vehicles from TV shows, such as the A-Team, Thunderbirds or Dukes of Hazzard.

Employees who top its driving performance tables get to drive the vehicle – it has improved motivation and encouraged better behaviour.

Once your van has been wrapped, keeping it clean is no trickier than washing normal paintwork.

However, 3M consumer vehicle wrapping marketing executive Paul Kitchen, warns: “It’s best to rinse the bodywork before washing to avoid scratching the vinyl wrap’s surface.

On matt wraps, don’t use polish or wax as it will create a gloss finish, and try to avoid brush and jet washes as they can lift exposed edges on a wrap.’

Most good quality wraps will last five years with no discernible fading or wear.

Repairs to damaged panels should be easy if the wrap has been professionally applied in sections, while re-wrapping will be an additional cost to consider.

You should also bear in mind that you need to inform your insurance company when your van is wrapped to avoid invalidating your cover.

When the van reaches the end of its life on your fleet, reputable wrappers will include the cost of removing it in the original invoice.

Removing the wrap is best done by a professional to avoid damaging the paint underneath.

Once the wrap is removed, there should be no signs of it or ‘ghosting’ where a wrap’s edge meets a painted panel and dirt has accumulated.

With a professionally applied and removed wrap, there could also be a small benefit to the residual value of your van as the paintwork should be as good as new when you come to sell it.

It might not offset the cost, but the advertising benefits of a quality wrap are worth far more.