Pinkney says: “The quiz data provides an audit trail for Babcock.

"The questions are not set to catch drivers out, but they will show trends. We would expect drivers to correctly answer at least seven of the 10 questions.

"However, if deficiencies are highlighted we will recommend further training. To date we have not had any drivers that have not scored well.”

Six to nine months into the programme and Drive Smarter will re-analyse the unit’s insurance records to see if the number, cost and severity of incidents has declined.

It will also survey each of the sites to find out first hand from drivers the effectiveness of the initiative.

Once the toolbox talks are completed, Babcock Infrastructure is hoping for a 10-15% incident reduction over the following two to three years with, significantly, the cost savings more than funding the programme.

Pinkney says: “The programme is not a one-off. When this four-module phase concludes in 2013, there must be follow-ups to ensure sustainability. What comes next will be determined by insurance data and the survey.”

Andy Turner, managing director of Drive Smarter, adds “Using Babcock vehicles and drivers in the videos was extremely important because it has proved to be a very effective way of engaging the workforce.

"In addition, a video introduction from a director or senior manager means there is top-level buy-in to the safe driving approach adopted by the company.

“It is very impressive to see a company such as Babcock invest so much in safe driving.

"It is not just a box-ticking exercise for the company; it is something the directors and senior management are passionate about.

“The approach that the Babcock Infrastructure has taken is unusual and we believe unique, but we must make sure that it is cost effective.”

And, he says: “I can see the approach that Babcock is taking growing in popularity, particularly for van drivers who tend to be permanently mobile without computer access.

"Additionally, the Babcock drivers are attending toolbox talks in a group environment which is a good forum for learning.”

The programme, launched in early summer, has already been deemed such a success that Drive Smarter is now discussing with Babcock Infrastructure in Germany the possibility of introducing a similar initiative.

It would involve about 200 van drivers with the films remade in German.