Asset Alliance has appointed Steve Stanton as head of sales for its new Total Traffic management division.

Following nine years at Alltruck, with the last two as a sales director, Stanton (pictured) had also spent eight years at Hill Hire in a sales role.

He will be based at the Wolverhampton head office,  he will be reporting to commercial development director, David Potter.

Stanton said: “This is a really exciting new venture for Asset Alliance, and it’s fantastic to be involved in the operation from day one.

“We’ve acquired one of the best traffic management fleets in the business, and we’re ready to invest in new vehicles to meet demand.

Crucially, this means firms in this niche sector can now benefit from Asset Alliance’s significant purchasing power and intelligent fleet management systems to help them reduce operating costs, ensure compliance and maximise fleet safety.”

Asset Alliance’s independence means its new division can offer fleets access to a “full range of commercial vehicles, equipped for any traffic management application”.