Fiat Professional has announced pricing and specification details of the new Fullback pickup truck ahead of its UK launch on July 4.

With the new Fullback, Fiat Professional enters the medium-duty pick up segment which accounts for 650,000 vehicles a year in the EMEA region (Europe, Middle East and Africa) representing 22% of the total LCV market.

In the UK more than 40,000 pickups were registered in 2015 – a jump of 20% compared to 2014.

In terms of styling, two strips of satin silver trim are used to frame the front grille on the entry-level SX, while LX versions also have a subtle satin silver trim around sump protector, as well as chrome-finished door mirrors, door handles and side steps.

Sixteen-inch alloy wheels are standard on the SX while the profile of the LX model is enhanced with 17-inch alloy wheels and substantial, body-coloured wheel arch protectors.

Standard equipment on the SX version includes remote central locking, electric windows and mirrors, Bluetooth connectivity (phone calling and music streaming), DAB digital radio, a leather-trimmed steering wheel and gearknob, steering-wheel mounted remote audio controls, air conditioning (including rear vents), Start & Stop, front fog lamps, a tubular side step and a host of safety features including seven airbags, advanced ESC with ASR, TSA (Trailer Stability Assist), LED DRLs, hill start assist and cruise control with a speed limiter. Land Departure Warning and a reversing camera are both standard on the LX version.

The  Fullback SX is powered an aluminium-block, 2.4-litre diesel engine with a variable-geometry turbo charger which produces 150hp and 280llb-ft of torque, which has an official combined-cycle fuel economy figure of 44.2mpg and CO2 emissions of 169g/km.

The standard SX transmission comprises a six-speed manual gearbox with on demand four-wheel drive system with three electrically-selected settings: 2H, 4H and 4L.

The power and torque outputs of LX version are increased to 180hp and 317lb-ft, while the full-time four-wheel drive system has four electrically-controlled settings: 2H, 4H plus 4HLc and 4LLc with a locking central differential for improved traction. Its official combined-cycle fuel economy figure is 42.2mpg and its CO2 figure is 173g/km.

Technical highlights across all Fullback models include a one-tonne payload with a bed length of up to 1.52m and a 3,100kg unbraked towing capacity (2,700kg for the SX model).

Standard equipment on the LX includes keyless go, leather upholstery, electrically-adjusted and heated front seats, dual-zone climate control, bi-xenon headlamps with washers, enhanced body styling, privacy glass and a 6.1-inch touchscreen infotainment system with DAB, Bluetooth connectivity and satellite navigation as standard. Lane departure warning and a reversing camera also included in the LX specification

When equipped with a five-speed automatic transmission, the LX version adds an upgraded 7-inch infotainment system and transmission paddle gear shifters.

Available as a double cab only and with all-wheel drive standard on all versions, the  Fullback starts at £20,995 (excluding VAT, VED, delivery and plates) for the SX version.

The LX manual is priced from £22,995 (excluding VAT and OTR charges) while the LX automatic is priced from £24,395 (excluding VAT and OTR charges).

The Fullback will be available to order from July 4.