R Turner Haulage has launched Lytx’s driver safety programme to increase driver safety and drive down costs.

Lytx uses predictive analytics with a coaching programme to improve driver performance and prevent collisions, which can reduce costs by between 50-80%.

The company operates more than 50 vehicles and opted to forgo any trial period and immediately implement the Lytx system.

Paul Davison, fleet engineer at R Turner Haulage, said: “Our top priority for the last year was to introduce a video event recording system to our fleet, but we initially found it challenging to find a cost effective and efficient way to implement the technology, without burdening our fleet managers with large quantities of data.

“Lytx’s experience and user-friendly implementation appealed to us as we knew we could achieve instant results by using the video clips to coach drivers - something we had not done in the past. We were also able to negotiate a subsidy to our insurance premium as a result of having the cameras installed.”

Paul Jones, Lytx Europe vice president and general manager, added: “As well as giving our clients the insight to be able to proactively manage risk and improve driver safety, Lytx technology can help to exonerate drivers when they are not at fault and lower operating and insurance costs.”